Media analysis of Questonnaire results

Media analysis of questionnaire results

After taking a look at our groups results we decided to compare them to consider whether there were any similarities or differences between them, and to see if we could find any trends which would give us an idea of who our demographic audience should be and what genre of film we should choose when we produce our final piece.
The most common question that we all began with was ‘what is your age?’ we chose that questions first because we felt it is important to understand the age of our audience to get a clear idea of who we are targeting. Looking at the results the most popular age group was [15-21]. The average number of people we asked individually was between (20-25). We felt that this was a good number of people to ask because we thought that it would give us a variety of answers and findings. Finding out the age can also be linked to what genre and hobbies they share. In the group we felt that we should have asked more of an older audience, however we felt it was better using our original idea of a much younger audience.
The third question we asked on out questionnaire was the occupation of the person completing the questionnaire and we felt this was an important question to ask, so again we ensured we had a varied amount of people filling in our questionnaire. The most popular answer we got was student, which again reflects where most of our questionnaires were filled in. However from this, our group realised we should probably target this market during production of the title sequence because otherwise the answers during the questionnaire may not reflect the older generation/ other working professionals and therefore they may not like the certain genre of film we have chosen. Other answers we got from this question were incredibly varied, with answers such as Teacher, Librarian, Unemployed, Landlord, IT technician and Bartender, so although we didn’t get an equal amount of people for each group, we managed to get a fair representation of lots of different working professionals. From this question our group has realised we should probably target our film at the student demographic, if we also decide on the genre of film and other questionnaire results based on the results of the questionnaire. The fourth question our group asked in the questionnaire was probably the most important; ‘what is your favourite genre of film’ - this is important because it will help us decide what genre to base our title sequence on, as we will know which genre is most popular and therefore which genre would be most liked. We noticed we had two most popular answers, Horror and comedy which although in comparison are entirely different genres; both genres are popular within the student demographic. Another popular answer we got was action, and the least popular answers we received were Sci Fi and Thriller. From this question our group know not to produce a title sequence on either the genre of Sci Fi or thriller, as they received no votes during the questionnaire. However we will have to decide which genre to choose, out of Horror and comedy based on other answers during this questionnaire and personal preference. The next question we completed, number 5, was ‘what activities you do in your spare time’ and we decided to ask this question so that we would have an idea of how important films were and film watching was to our questionnaire fillers, and also to analyse if we could use any of the participants favourite hobbies during the title sequence, so they could relate to the title sequence more, and therefore find it more engaging. The most popular we found was ‘socialising with friends’ and we found this answer important because we can use this during our title sequence if we are unsure of our own personal ideas. Other answers we received were ‘going to the cinema’, ‘shopping’ and ‘live music’ which will also help us during the making of our title sequence because we know to include a soundtrack and used varied locations which the audience can relate to, such as cinemas and shopping centres.
Question 6’what is your favourite film and why?'
Question 7 in our questionnaire was 'how do you mostly view your films?’ As a group we felt this was an important question to ask because it helps us understand the most popular way which could help us understand the different ways in which people view their films. This would help us find the best way in which we could help show our film. Comparing my results, in the cinema and on the TV where the most popular way to view their films. Not many people download films and the reason for the possible low number could be the fact that there’s a wide range of films on TV or the cinema, we can see them like that. We was shocked with the results, as we imagine that downloading films would have been quite popular due to the possible fact that the people we mainly asked were students, who are normally up2date with technology. It's clear to say that technology as improved the way where see our films and this is through digital. Without digital we wouldn’t be able to view our films at home or on the TV. There are many Digital television programs such as Film4, which shows FREE films during 3pm-3am. We believe that this could possible be the reasons why watching films at home. The cinema offers a wide range of choice to see new films. We linked seeing the films in the cinema with ' what activities do you do in your spare time'. Looking back at out results Going to the cinema and watching films was the popular choice.
Question 8 was 'how often do you view our films'. The most popular response was 'often'. We all knew this would be the response from the questionnaire due to the fact that looking at what you activities do you do in spare time,Being with friends and seeing live musicListening to music and playing computer gamesWriting and readingSports/ hockey and footballGoing to the cinema and watching films were all very relaxing way to do in their spare time. looking at what they do in their spare time it clear to say they have allot of time on their hands, so no wonder why they have so much time to view their films. we wanted to see the different attitudes towards watching films because with the use of Media Convergence were you can watch DVDs on your Computers or phone, its understandable why 'often' was the response to the Question.
Our next question was 'Do you buy DVDS of the film you saw in the cinema?' and the results show that the majority of them actually do. We felt that this was a good question to ask because it showed whether or not if the films they make produce any profit after the film by having DVDS of it. We felt that if the film was successful in the cinema, people would buy the film, so we thought that if out product was really good, people would buy it. However there are problems due to the fact of pirate copying. This means that people illegally copy the film and make copy’s of it and sells it illegally